About.
PowerWatch is a breakthrough tech company in the wearables space. Harnessing the power of a scalable thermoelectric engine, PowerWatch is a fully-featured smartwatch that is charged by the wearer’s body heat. As project lead, I coordinated with the client and internal and external cross-functional teams to rebrand PowerWatch and promote it across a variety of touchpoints.
Project Management / Account Management / Presentation Creation / Brand Management / Copywriting / Copyediting / Brand Guideline Creation / Content Creation / Digital Marketing / Print Marketing
Example of booth design for CES, IFA, Outdoor Retailer, and more.
Packaging design and logistics for each SKU, including translations in 10 languages.
Amazon page design. Included single brand page and A+ pages for each SKU.
Photoshoot coordination; capturing content based on target audience.
Arena graphic creation and logistics for SAP center.
POS display for Best Buy.