Working with Fender has been a thrill. As a music lover, being able to help shape the strategy that would form the success of their audio product line has been an honor. While this project is still a work in progress, playing such an active role in developing this arm of a company that has so much brand equity is an exciting challenge.
Responsibilities have included developing the brand strategy for the Fender Audio product line alongside the creative director. As this account continues, I will, in conjunction with the creative director, designers, and VP of Sales, work on a retail sales strategy, content creation, and product development and strategy for each current and forthcoming SKU.
