Agency: Anyone™ Collective
Creative Director: Stephen Chavez
Director: Michael Fiore
Videographer: Chris Eves
Designers: Robyn Baker, Graham Wilkinson, Nick Foster

Services:
Project Management
Account Management
Research & Development
Brand Positioning
Naming Study
Identity Creation
Brand Guideline Development
Brand Management
Content Creation
Treatment/Script Creation
Video/Photo Production
Print Production
Copywriting/Copyediting
Website/Splash Page Design & Consult
Office Space Design
Promotional/OOH Graphics

I’ve worked on 12+ Greystar projects over the last 2.5 years, each one bringing a wealth of variety and branding and marketing experience. Being the largest multi-family apartment developer in the US, each project requires extensive research in order to identify and speak to target audience, depending on building location.

Each Greystar property is a microcosmic branding project that requires full brand positioning, unique identity creation, naming studies, and full account management services. My responsibilities varied from researching target audience and initial brand direction, presenting creative work to clients for feedback, presenting full brand positioning with initial creative direction, writing creative briefs, corresponding with the creative director as the main communication point with the design team, copywriting and editing, video production coordination (including treatment and script development), and more.